Promotional Products Statistics

by Jeremy on October 10, 2005

Reach:

  • 71% of business travellers surveyed at an international airport recently reported having received a promotional product in the last 12 months. Moreover, 33.7% of this group had the item on their person.

Recall:

  • 76.1% of the respondents could recall the advertisers name on the product they have received in the last 12 months
  • In comparison, 80% of participants answered yes to reading a newspaper or magazine in the last week but only 53.5% of them could recall the name of a single advertiser.

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