Reach:
- 71% of business travellers surveyed at an international airport recently reported having received a promotional product in the last 12 months. Moreover, 33.7% of this group had the item on their person.
Recall:
- 76.1% of the respondents could recall the advertisers name on the product they have received in the last 12 months
- In comparison, 80% of participants answered yes to reading a newspaper or magazine in the last week but only 53.5% of them could recall the name of a single advertiser.
If you like this article, see our Promotional Products marketing resources page
Related posts:
- Advantages of using Promotional Products Flexible: promotional products can be used in all situations,...
- New Article Online: Promotional Products are the best source of Marketing Support for Franchises JEM Promotional Products have added yet another article to their...
- Direct effects of promotional products on financial KPI’s Just browsing the net and thought you might appreciate this...
- New Article - Use Promotional Products to communicate your marketing campaign message Promotional Products are a valuable tool and can improve the...
- New articles added to promotional products resources We have been busy writing and putting together a great...
