Colours: What do they represent?

by Jeremy on November 21, 2005

It’s always important to know what emotions and meanings colours emit and represent; particularly when choosing colours for your brand style guides, and for advertising materials. Promotional Products can also represent various feelings and strike certain emotions in those who receive them, so It’s important you know what each colour reprsents. Here’s our list we’ve put together:

Red:
Positive: Sense of power, strength, action, passion, sexuality
Negative: Anger, forcefulness, impulsiveness, impatience, intimidation, conquest, violence and revenge

Yellow:
Positive: Caution, brightness, intelligence, joy, organization, Spring time
Negative: Criticism, laziness, or cynicism

Blue:
Positive: Tranquility, love, acceptance, patience, understanding, cooperation, comfort, loyalty and security
Negative: Fear, coldness, passivity and depression

Orange:
Positive: Steadfastness, courage, confidence, friendliness, and cheerfulness, warmth, excitement and energy
Negative: Ignorance, inferiority, sluggishness and superiority

Purple:
Positive: Royalty, sophistication, religion
Negative: Bruised or foreboding

Green:
Positive: Monëy, health, food, nature, hope, growth, freshness, soothing, sharing, and responsiveness
Negative: Envy, greed, constriction, guilt, jealousy and disorder

Black:
Positive: Dramatic, classy, committed, serious
Negative: Evil, death, ignorance, coldness

White:
Positive: Pure, fresh, easy, cleanliness or goodness
Negative: Blind, winter, cold, distant

(source: SPN)

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