It's always important to know what emotions and meanings colours emit and represent; particularly when choosing colours for your brand style guides, and for advertising materials. Promotional Products can also represent various feelings and strike certain emotions in those who receive them, so It's important you know what each colour reprsents. Here's our list we've put together:
Red:Positive: Sense of power, strength, action, passion, sexuality
Negative: Anger, forcefulness, impulsiveness, impatience, intimidation, conquest, violence and revenge
Yellow:Positive: Caution, brightness, intelligence, joy, organization, Spring time
Negative: Criticism, laziness, or cynicism
Blue:Positive: Tranquility, love, acceptance, patience, understanding, cooperation, comfort, loyalty and security
Negative: Fear, coldness, passivity and depression
Orange:Positive: Steadfastness, courage, confidence, friendliness, and cheerfulness, warmth, excitement and energy
Negative: Ignorance, inferiority, sluggishness and superiority
Purple:Positive: Royalty, sophistication, religion
Negative: Bruised or foreboding
Green:Positive: Monëy, health, food, nature, hope, growth, freshness, soothing, sharing, and responsiveness
Negative: Envy, greed, constriction, guilt, jealousy and disorder
Black:Positive: Dramatic, classy, committed, serious
Negative: Evil, death, ignorance, coldness
White:Positive: Pure, fresh, easy, cleanliness or goodness
Negative: Blind, winter, cold, distant
(source: SPN)