New Article: 5 Key Business Event Metrics and how to apply them

Here's our last business event marketing article for 2005 - what a great year it has been! You can receive regular update e-mails letting you know when we've made an entry on our blog, by subscribing using the e-mail form on the right navigation bar, or one of the other methods.

5 Key Metrics and How to apply them

Excerpt:

"

Business events have an undeserved reputation for being hard to measure. In fact, business events are no less measurable than any other part of the marketing mix. All it takes is discipline and prior planning. Here are 5 key metrics that will allow you to assess the value of your investment in business events, and watch their performance year on year, and in comparison to one another and to other elements of the marketing toolkit.

Cost Per Lead

Cost per lead (CPL) is perhaps the most fundamental unit of trade show and event measurement. It is generated by dividing total program cost by the number of qualified leads generated. A few caveats are in order, however:

• Use the fully loaded program investment number as the numerator.
• Eliminate unqualified contacts from the denominator.
• Add in to the denominator the percentage of contacts that are still in the qualification and nurturing process but are expected to convert to qualified leads—in effect, the pipeline revenue generated from the event. "

View the complete article

New Article: 3 Ways to Develop a Business Event Marketing Strategy

With a big year full of events, conferences and tradeshows in 2006, now is the time to read up - and get that step ahead over your competition!

To help get you there, here's another great event marketing article, we've included on our promotional resources page:

3 Ways to Develop a Business
Event Marketing Strategy

Excerpt:
"Business events are at their most powerful when they are part of an integrated go-to-market strategy. Integration sounds logical, but how do you actually pull it off? First, you have to have control—or at least influence—over all the elements of the marketing mix. That’s a given. Then, you must develop a sound strategic approach to business event planning. Among the most productive strategies are those based on:

• the customer’s buying process
• quarterly (or periodic) sales objectives
• target audience

Business Event Planning Based on the Customer’s Buying Process

Fortunately for marketers, most business buyers follow a fairly well defined process as they evaluate options and make purchase decisions. In some companies, the process is so well defined that it is codified, and prospects will share with you the exact steps they must go through to buy. The more marketers understand the buying process of their prospects, the more efficient they can become with their selling processes. The secret is to map the selling activity to the prospect’s buying process stage."

CLICK HERE to see the Complete Article

New Article: Strategic Approaches to Business Event Marketing

Here's another great event marketing article, we've included on our promotional resources page:

Strategic Approaches to Business Event Marketing

Excerpt:

"Business events are at their most powerful when they are part of an integrated go-to-market strategy. Integration sounds logical, but how do you actually pull it off? First, you have to have control—or at least influence—over all the elements of the marketing mix. That’s a given. Then, you must develop a sound strategic approach to business event planning. Among the most productive strategies are those based on:

• the customer’s buying process
• quarterly (or periodic) sales objectives
• target audience

Business Event Planning Based on the Customer’s Buying Process

Fortunately for marketers, most business buyers follow a fairly well defined process as they evaluate options and make purchase decisions. In some companies, the process is so well defined that it is codified, and prospects will share with you the exact steps they must go through to buy. The more marketers understand the buying process of their prospects, the more efficient they can become with their selling processes. The secret is to map the selling activity to the prospect’s buying process stage."

Keep an eye on our promotional resources page, for more new marketing articles over the coming week!

New Article: 10 Secrets of Success in Business Event Marketing

We've been flat out here @ JEM Promotional Products, but I've finally come around to including a new article on our promotional resources page:

10 Secrets of Success in Business Event Marketing

Excerpt:

"Business events are a hybrid sales and marketing activity. They combine elements of selling, of lead generation, of public relations, of research, of brand awareness building, of account penetration, to name a few. In fact, among marketing activities, business events are about as close to sales as you can get. You might say they are akin to a sales call combined with an ad and a PR campaign. If you think of them as simply “sales” or simply “marketing,” you’ll lose some of the leverage available to you.

Business events must be an integral part of the marketing mix. Considered them within the larger context of the entire go-to-market strategy. When seen as mere tactics, something “we do every year because we always have,” they will quickly devolve from an investment into an expense. Marketers must consider the entire marketing mix—the annual program—and fit in the business event opportunity where it will drive the best result. In many cases, a business event is not the right lever to meet the business objective.

Targeting is everything. A great business event is only as great as the visitors it attracts, and their value to you as customers and prospects. At a trade show, a fabulous booth is useless in front of the wrong people. So, trade show selection deserves your attention and your discipline. When you plan your participation at a business event, design your activities to attract the real potential buyers and minimize the non-prospects. Be very clear about whom you want to meet, and what conversations you want to have."

Keep an eye on our promotional resources page, for more new marketing articles over the coming week!

GOAL! Soccer Merchandise

Did you know JEM Promotional Products can supply you with all your Soccer Merchandise & Soccer Uniforms? If you didnt, now you do! You can see our current special to help promote New Player Registrations for 2006 here:

GOAL! Soccer Merchandise
or
Soccer Blog Entry

We also have a soccer blog, to help keep you up to date with all the latest Autralian Soccer News.

Have a kickin' day ;)

Promotional Printed Balloons

Promotional printed balloons are popular tradeshow promotional products, helping to promote awareness of your tradeshow stand, and assist in branding.

Printed balloons are floating miniature billboards helping to give your brand or marketing/advertising message very high visibility whilst being a cheap and cost effective promotional item.

Printed Balloons also create excitement & hype during product launches. They are also an effective advertising medium, if your marketing efforts are focused on children and infants.

Click here to see our range of printed balloons online.

Contact our sales team for pricing on 02 9605 5144 or via e-mail: enquiries@jempp.com.au

New Product: 1604 Wine Chiller

This new product from the Range catalogue can be stored in the freezer and wrapped around a bottle of wine to keep it cool for hours. It is also Suitable for transfer printing. We have 2500 units of stock available for this product, so if you would like pricing please contact us.

New Resource Article: Guide to choosing your company's Corporate Summer Uniform

We have just ticked over to the start of the Summer season. It started getting hot early this year - seems like it gets hotter, earlier each year? Greenhouse effect perhaps... anyway, what I'm trying to get at, is it's getting hotter, and it's at the point where wearing a long sleeve shirt to work is not an option!

We figured by now, that If you don't have a Summer uniform, you're definately looking for one - I'm sure your employees are begging for it! To help make things a little easier for you, we have put together a short guide to Choosing your company uniform this Summer, or casual Summer clothing to wear to your club or associations Summer events and get togethers.
View Article>>Guide to choosing your Company's Summer Uniform

One recommendation I have is to give our Cool Dry material a try - both Kool Dri shirts from Australian Spirit, and Dri-Gear shirts from Gear For Life use excellent anti-perspiration cool dry material - definately a great 'No Sweat' choice.

If you require further assistance, or have specific questions relating to your uniform needs contact our Sales team using our online contact form or call +61 2 9605 5144. You can also e-mail us for specialist uniform advice