New Article: 10 Tips to use Giveaways more effectively

by Jeremy on January 2, 2006

It’s going to be another big year packed with tradeshows. Tradeshow giveaways are expected at every trade show stall – people love free stuff! We’ve added another article to our promotional resources page to help you utilise trade show give aways more effectively in 2006.

10 Tips to use Giveaways more effectively

Excerpt:
Everyone enjoys receiving a gift, even if it is “just a little something.” Gift giving creates a favorable impression. It can build goodwill, be an incentive, communicate a message and create awareness.

When thinking about advertising specialties for your next show, consider the following ten questions:

1. What do you want to achieve by giving away a premium item?

Your giveaway items should be designed to increase your memorability, communicate, motivate, promote or increase recognition. It is important not only that the message have an impact, but also the premium itself.

2. How will you select your premium item?

There is a multitude of different items you could consider as a premium. However, which one will best suit your purpose? To select the right item, you need to decide your objective. Do you want it to enhance a theme; convey a specific message or educate your target audience? A clear purpose should help make your selection process easier. A promotional specialist can also help you make an effective selection. Remember that your company image is reflected in whatever you choose to give away.”

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