New Article: How to Improve Your Logo

by Jeremy on January 12, 2006

We have added another new article to our website – this one is definately one of my favourites! That old microsoft logo is a laugh!

How to Improve Your Logo

“Logo “touch-up” is one of our most frequent requests. Our final work must be more effective, more visually appealing, and most importantly, recognizable as a revision of the old logo. How do we go about this? I wrote this guide both to offer potential business clients insight into our graphic design process and to help aspiring graphic designers.

Logo Design Objectives

Formless creativity is great for abstract, exploratory artwork, but a logo has a task to accomplish: identify your business. Therefore, we need objectives to help formulate our design process. By judging how a design meets its objectives, we can evaluate how effectively a design accomplishes its task. Logo design objectives we use are:

  • Attractiveness: You want your logo to make people feel satisfied and pleased
  • Recognizability: A logo must not only be attractive, but able to associate those good feelings with your business’s identity
  • Flexibility: To use your attractive and recognizable logo, it must be able to withstand many different presentations and still maintain its integrity. For example, you logo must be able to be printed on a poster, displayed on a website, and printed on a fax”


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