New Article: 10 Ways to Master the Tradeshow Giveaways Game

by Jeremy on February 18, 2006

Yes that’s right – yet another fantastic article we’ve added to our useful collection of marketing articles and resources

10 Ways to Master the Tradeshow Giveaway Game

Sneak Preview:

“Walk around any trade show and you will be able to collect a bag full of trade show giveaway items all designed to promote business. Everyone enjoys receiving a gift. Gift giving creates a favorable impression. It can build goodwill, be an incentive, communicate a message, and create awareness. However, how many promotional giveaways do an effective job? Before jumping into the trade show giveaway game consider the following ways to mastery:

Define Your Audience: Having a focused objective for your trade show giveaway will also help you decide who should receive it. Consider having different gifts for various visitors. You might have different quality gifts for your key customers, prospects, and general passers by.

Set Your Goal: What do you want to achieve by giving away a premium item? Trade show giveaway items should be designed to increase your recognition, communicate a message, motivate an action, or promote your small business.It’s important not only that the message have an impact, but also the premium itself.”


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