Book Recommendation: Trade Show & Event Marketing: Plan, Promote & Profit

by Jeremy on March 18, 2006

I’ve been doing a bit of reading lately – here’s one of the books sitting on my bookshelf:

Trade Show & Event Marketing : Plan, Promote & Profit by Ruth Stevens

Ruth is a great author – some of her articles feature on our Promotional Resources page

A great read and a an excellent resource for people looking in to doing trade show marketing

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