Cannes Lions Direct Marketing Awards 2006 winners are in!

Here’s a couple of really cool direct marketing mail-out pieces, winning awards at the Cannes Lion Direct Marketing competition in 2006:

A direct mail piece sent to media planners to promote a TV channel’s movie line-up. Saatchi&Saatchi Auckland, New Zealand. Silver.

A toy used as a direct mail piece to retailers showing the effect of Bosch chainsaw. Could also be used to demonstrate the effects of deforestation. SCHOLZ&FRIENDS, Berlin. Bronze.

(via MIT Advertising)

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