New Article: Gift with Purchase – Trade Loaders – Incentive Programs

by Jeremy on August 23, 2006

I would have to rate the latest addition to our promotional marketing resources page as one of our most valuable resources to date. This article is written by Bill Kestin, CEO of the Australasian Promotional Products Association, and it’s nothing short of fantastic – Enjoy!

Gift with Purchase – Trade Loaders – Incentive Programs

The strategy to buy a service or product by using trade loaders or a gift with purchase dates back to the very dawn of marketing itself. It’s a concept that still works today. Walk down any Coles aisle, drop by any fast-food restaurant, or thumb though any Sunday advertising supplement and you’ll find that gift-with-purchase strategies are still providing marketers with sound, profitable business opportunities.”

Read the Entire Article

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