Yahoo! Branded baby clothes (aka “Childvertising”)

So.. Yahoo! have caught on to the latest “childvertising” craze? Well I’m not sure if it’s an official component of their marketing mix, but here’s some definate evidence:

Attention all marketers - Baby’s are the new billboard! Babys get held, and passed around, and people pay attention to them - and they always comment on the cute clothes they’re wearing. Clever marketing if you ask me

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