CREATE | YOUR | IMAGE
with Promotional Products

Sunday, March 26, 2006

Custom Printed Message Pens - make the most of your 'pen real estate'

The WideBody Message Pen is the ideal customised plastic pen for marketers who have a lot to say about their products/services!

Features:
  • Large message window
  • Six rotating messages, 1 barrel imprint and 1 clip imprint.
  • Up to 40 characters per line.
Print Options:
  • Imprinted Message Tube: 38mm x 2.4mm (Approx. 40 Characters)
  • Printed Clip: 19mm x 4mm
  • Barrel Imprint: (Option 1: 54mm x 9mm) or (Option 2: 28mm x 9mm)
So if you're after a custom printed promotional pen, with room to fit your marketing message, this pen is ideal! Contact us for further details:

Complete our online contact form or
Phone: +61 2 9605 5144 or e-mail us and
one of our sales consultants will be glad to assist you


Thursday, March 23, 2006

Cool New Product: Unique Lipstick MP3 Player

Check out these funky new MP3 Players available on the market - I see a future for cosmetic lipstick manufacturers out there incorporating an MP3 Player in to their Lipstick products... maybe not... but still these are a truly unique product!






Tuesday, March 21, 2006

New Article: 75 Dynamic Ways to Increase your Tradeshow Success

We have a great guide to success at your next trade show featured on our Promotional Resources page. I highly recommend you check this out! Meanwhile, here's a 'taste' to get your interest :)

75 Dynamic Ways to Increase your Trade Show Success

Excerpt:
'Are you getting the best return on your show investment? This simple checklist acts as a reminder for many of the questions you need to ask and answer before exhibiting. They help guarantee your professionalism.

PLANNING
Planning begins with show research 18-24 months prior to the event.

  1. How well does this show fit our marketing needs?
  2. How convenient are the show dates?
  3. What other events are scheduled on those dates?
  4. How convenient is the show location?
  5. What percentage of attendees fall into our target market?
  6. What percentage of attendees comes from our major service areas?
  7. What does show management do to promote the show?
  8. What is the show's past success rate?
  9. Which of our competitors also exhibit at this show?
  10. Will show management provide a list of previous exhibitors to contact about the show?
  11. Has someone from our organization visited the show?
  12. How much will our investment need to be in this show?
  13. What type of promotional assistance does show management offer?
  14. What audience quality information can show management provide?
  15. What return on investment can be expected from each show?

INDIVIDUAL SHOW PLANNING
Planning should begin 9-12 months prior to the event.'

To view the entire article
click here: 75 Dynamic Ways to Increase your Tradeshow Success

To view other articles on our resource page
click here: Promotional Products Articles & Guides


Saturday, March 18, 2006

Book Recommendation: Trade Show & Event Marketing: Plan, Promote & Profit

I've been doing a bit of reading lately - here's one of the books sitting on my bookshelf:


Trade Show & Event Marketing : Plan, Promote & Profit by Ruth Stevens
Ruth is a great author - some of her articles feature on our Promotional Resources page




A great read and a an excellent resource for people looking in to doing trade show marketing


New Article: Measuring the ROI of your Event

Another article update - this time we focus on event metrics, and Return on Investment (ROI) enjoy!

Measuring the ROI of your Event

Extract:

"
Some marketers complain that events are difficult to measure. But, with a little prior planning, events measurement is not only possible, it’s downright simple. The secret lies in setting measurable objectives in advance.

Choosing clear objectives

What are some of the objectives that make sense for event marketers? They range all over the marketing map, from generating sales leads, to strengthening bonds with customers, to building community relations. For business marketers, event objectives typically fall into one or more of these categories:

  • Achieve an ROI
  • Build awareness
  • Close sales, sign contracts or generate RFPs
  • Conduct market research
  • Enter a new market
  • Gather new prospects for the database
  • Generate qualified sales leads
  • Influence the press or financial community
  • Introduce a new product
  • Recruit, educate, or motivate distribution partners
  • Recruit, educate, or motivate new employees
  • Retain current customers, penetrate current accounts
  • Support your industry or community
Set only one primary and no more than two secondary objectives. This will keep your efforts focused, and avoid dilution. It will also allow you to line up every strategy, every tactic, under the objectives themselves. When considering various activities surrounding the event, you can ask yourself the question: "Does this support our mission?" If the answer is no, don’t do it."

To view the entire article
click here: Measuring the ROI of your Event

To view other articles on our resource page
click here: Promotional Products Articles & Guides


Thursday, March 16, 2006

Prediction Correct: Printed USB Flashbands

My prediction that USB Wristbands would be a promotional product? Proven true! See below


*looks in to a crystal ball* Lets see whats coming next....


Wednesday, March 15, 2006

Eggrow: Plant your next marketing message!

Eggrow is a great new product to hit the promotional products industry

"Eggrow contains a bean that is embraced within an eggshell and will grow to a living plant. Just open, add water and sunshine, you will be amazed and delighted to see the bean grow in 8 hours. In about 5-7 days time, Eggrow will germinate and reveal its secret message to you or that special someone."

And the end result? See the image! This product is really starting to grow on me.... (excuse the lame pun)


Tuesday, March 14, 2006

Printed Coffee Mugs and Thermal Mugs

Winter is nearing and your clients will be sifting through their cupboards to find a thermal mug to to help keep their coffees warm! As soon as they get to the office, you can bet your bottom dollar there'll be another coffee cup waiting there for them with their name on it! What better way to put your companys logo in front of someones face than when they're enjoying a nice and relaxing cup of coffee!

We have a great promotion running on both custom printed thermal mugs and printed coffee mugs, totally custom, totally personalised with your company logo and branding! Links below:

Custom Printed Thermal Mugs Promotion

AND

Custom Printed Coffee Mugs Promotion

Both of these promotions are an awesome deal - check them out!

Contact us to place an order, or to request further details:

Complete our online contact form or
Phone: +61 2 9605 5144 or e-mail us and
one of our sales consultants will be glad to assist you!