VW take promotional magnets to a new level

by Jeremy on April 18, 2007

One of the world’s largest vehicle manufacturers, Volkswagen, have taken their marketing campaign for the VW Polo to a new level, utilising promotional magnets as a form of “outdoor advertising”. Plenty of companys use custom printed magnets to promote their business, however in this case, VW threw in a bit of twist creating magnetic “dents” and putting them on peoples cars!

The point of this campaign was to “revive the awareness of the model (VW Polo) historically positioned for its solidity”

The campaign was effective with “more than 2000 contacts connected to this action” at VW Dealers.

This campaign supports the fact that you can use any promotional product to achieve a great impact on a shoe string budget – as long as you apply thought to the application, and a creative spin on your approach to keep the message interesting, and this case viral!

Here’s the printed magnet they produced:

And here’s a few examples of them on cars:[Information sources: German Car Blog , Auto Blog]

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