Kevin 07 promotional t-shirts – the secret to Kevin Rudd’s success?

by Jeremy on November 24, 2007

Kevin Rudd led a strong election campaign and as a result has won the 2007 federal election, now making him the Prime Minister of Australia.

Kevin 07 has been plastered all over the news, and throughout various media – one form of media being the use of promotional products – producing promotional t-shirts printed with his campaign title “Kevin 07”
These shirts gained a huge amount of media attention for Mr. Rudd – could this have been his secret weapon? (we’re not serious!) Who knows… promotional products combined with other marketing tools used within an integrating marketing campaign (IMC) can have phenomenal effect and impact as a marketing tool.

P.S. A note to all – we dont sell Kevin 07 t-shirts, so please don’t ask 😉

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