Apple and it’s brand has been revived in recent years with the release of the iPod and Intel Powered Macs. In recent years, it’s been the ‘coolest thing’ to be associated with the brand and all of it’s products.
However, ack in the day if you were an “Apple geek” then this would of been a promotional t-shirt you would of been strutting around in, branded with the old school Apple logo!
I’m not so sure the marketing team were as creative as today - check out one of the catch phrases in the advertisement! “Be the Apple of everyone’s eyes in these comfortable, eye-catching t-shirts.”
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