Campaign Spotlight: Mini ‘tattoo’ transfer giveaway with every bulk pack of Nutella tubs
What is it?
This product is a miniature transfer that when applied with pressure leaves a temporary image on your clothing.
Why I like this promotional products campaign:
- Instant reward for the purchaser (you didn’t have to send away anything)
- Fairly unique – its not just a standard tattoo
- High involvement product. Kids will love it, and more than likely their parents will get involved to apply the transfer for them
- Cost effective with a very low unit cost
- Easily distributed inside Nutella bulk packs
Could they have done better?
Probably not. Ferrero know their market, and over the years have used some clever promotional products – one that springs to mind is the branding of glasses filled with Nutella instead of their standard Nutella jar.
Once you’ve run out of Nutella, you’re left with a long-lasting, high usage promotional product! (And by the way, most places I’ve visited seem to have one of these in their kitchen cupboard!!)
Related posts:
- Campaign Spotlight: Serenity by Jan Scented Candles by NBC ‘The Office’ Campaign Spotlight: ‘Serenity by Jan’ Scented Candles ties in with...
- Tattoo Your Fans I myself have been contemplating on whether or not I...
- The New “Coke Side of Life” TV Ad Campaign Coca Cola are one of the world’s largest, if not...
- New Article – Use Promotional Products to communicate your marketing campaign message Promotional Products are a valuable tool and can improve the...
- My package in the mail…an effective direct mail campaign I got a rather exiting package in the mail today...
