Featured Merchandise Range: The Funpack for Singapore’s NDP 08

by Elyse on October 19, 2008

The theme for Singapores National Day Parade 2008 was ‘Celebrating the Singapore Spirit‘. This Year Singapore celebrated their 43rd year of independence with their annual parade. One of the highlights of Singapore’s National Day Parade was their Funpacks. The way that the merchandise was integrated into the overall event made it a feature.

The Funpack designs were based on three main themes: Creativity, Inclusiveness and “Green”. Under the DesignSingapore-NDP 08 Studio, a design competition was opened to awards-wining young designers to come up with a design that is innovative and novel, yet useful. The selected design uses a recyclable material made from beverage cartons and vibrant artworks depicting the Singapore Spirit created by 11 students from the Very Special Arts (VSA) and the School of the Arts (SOTA) based on their personal experience and impressions under the guidance of 2005 Medallion winner Ms Chng Seok Tin and digital artist Mr. Tan Haur. The design for Perspectives was conceptualized by Terence Woon, 26, an industrial Designer with the Product Innovation & Development Programme at A*STAR SIMTech.

The process generated 10 unique Funpack designs and each pack contains 22 items including an AIR Glove, Cap, Flag with stand, Tattoo, Food & Drink items as well as publications. The AIR Glove is one of the interactive items found in this year’s Funpack. It is a light-emitting noisemaker in the shape of a hand. It bears a natural affinity to how people would naturally clap their hands and cheers with enthusiasm when celebrating. The AIR Glove was designed by 5 students from Temasek Polytechnic, Ngee Ann Polytechnic, Nanyang Polytechnic and National University of Singapore mentored by Philips Design to evoke the spontaneous, playful side of the audience during the parade.

Information sourced from Singapore Spirits Website. Follow this link to read more about Singapore’s National Day Parade.

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