The Power of Promotional Products

by Elyse on October 11, 2008

With Pink Ribbon Day coming up on Monday, the 27th of October it has got me thinking about the power of promotional products when it comes to fundraising for charities. If the right product is picked and marketed effectively, it has the ability to raise much needed funds for charities. The best example of this would have to be LIVESTRONG silicon wristbands sold by the Lance Armstrong Foundation.



In 2004 the LIVESTRONG wristband and Wear Yellow Live Strong campaign began and in 2005 the Lance Armstrong Foundation sold more than 55 million wristbands (www.livestrong.org.au). Imagine not only the amount of money the campaign raised but all the awareness it created about Cancer. With more awareness there is a greater chance of prevention and a cure being found; all this generated from a silicon wrist band.

For a full list of promotional products that would be suitable to sell as a charity fundraiser, Click Here.

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