Stop the frizz with this hood on a lanyard

by Elyse on October 15, 2008

This product is described as a Multifunctional Lanyard with a hood that you can fold through the zipper when not in use so that it looks like, and can be used as a standard lanyard. It is made of 100% waterproof nylon and polyester. Unlike traditional lanyards there is a large area available for logo screen printing or heat-transferred printing on the hood.

I was trying to think who would actually need a product like this and maybe a market would exist if you targeted companies who sell hair-straightening products like GHD. They could do a promotion so when you buy your GHD hair straightener you can get a free hood on a lanyard that you can carry in your handbag always, just in case it starts to rain. After all, how many women do you see running down the street on a rainy day covering only their hair?

The other main market could be hair salons whose customers want to stop the rain from hitting their newly blow-dried or styled hair. Your client could get their hair done and then if there is a sprinkle of rain outside you can give them a branded hood on a lanyard they can wear to protect their hair. You could even print a quirky message like “At Salon X we protect our work from God’s wrath”. It would certainly get people talking about your salon. If this a bit too unusual perhaps a branded umbrella is more the way to go.

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