Innovative Product Distribution Channels

by Elyse on December 8, 2008

After our Christmas Party on Friday a few of us went for drinks at Trademark Hotel. When I went to the bathroom I noticed this dispenser on the wall. Ladies are able to purchase a range of lipglosses, a compact and even perfume all from this dispenser located in the venue’s bathroom. It is great for women who carry a small bag in the evening because there is not a lot of room in our handbags to store all these things. It would be even better if they could also get a GHD unit like Establishment Hotel where you can pay $2 and use a GHD to fix your hair in the ladies bathroom.

I love coming across companies who think outside of the square and identify different channels to distribute their product through. I think another great example is Krispy Kreme and selling their donuts through schools and similar organisations as a fundraising product. Not only were they able to expand their distribution channel in a huge way they also increased their sales force with other people selling their product for them.

Share this Blog Post:

  • Digg
  • Facebook
  • Google
  • LinkedIn
  • MySpace
  • Live
  • StumbleUpon
  • Technorati
  • TwitThis
  • Yahoo! Buzz

Related posts:

  1. Innovative Promotional Product: branded shoelaces The branded shoelaces are available in a range of colours....
  2. Innovative Promotional Product: branded toothbrushes Promotional toothbrushes are a great brand giveaway for dental surgery’s,...
  3. Innovative Product: Novelty Contact Lenses I came across this product today and definately thought it...
  4. Floating World innovative promotional product The globe is kept calmly floating by 16,000 control signals...
  5. Personalised M&M’s – innovative promotional product! M&M’s can now be personalised! Whether it is fo your...

Leave a Comment

Spam Protection by WP-SpamFree

Previous post:

Next post: