Campaign Spotlight: Serenity by Jan Scented Candles by NBC 'The Office'

Campaign Spotlight: 'Serenity by Jan' Scented Candles ties in with recently aired episode of NBC TV show 'The Office'

What is it?
Scented Candles with a custom label available in four scents.

Why I liked this promotional products campaign:

• Very targeted campaign to a market niche. This product is not aimed at those people that aren't familiar with the TV Show, but instead at those people who have been hanging out for new episodes following the big strike in Hollywood. This product was actually featured in the first episode to air since the strike, fetching a huge number of viewers. Jan, one of the characters in 'The Office'; who was recently fired from her job decided to start her own business selling scented candles.
• High involvement product. The fact that this product was featured in an episode of the TV show, increases the level of the consumers involvement association with the show and its brand. Even the names of the scents eg: Bonfire, were featured in the episode!
  
• Timely launch. The timing of this campaign is instrumental to its success. This episode aired only two weeks ago, and this promotional product was made available almost immediately after the show went to air.
• Viral in nature. Any fan of the TV show who stumbles across this product will more than likely share it with a friend who also likes the TV show making it a fantastic viral marketing campaign.

Here's a direct link to the online store where you can purchase Serenity by Jan scented candles.

New Catalogue: James Harvest Sportswear Collection

We have just finished adding the James Harvest catalogue for you to browse online.

The James Harvest Sportswear collection is based on American collegiate fashion and is characteristed by high quality. A huge amount of effort has been put in to the design of each garment to make sure the clothes are both functional and fashionable. James Harvest features top quality garments that are comfortable and made to last!

Here's some great products to start off with:

• Galvin
• Lafayette
• Lansing
• Marion
• Morton
• Semora
• Squeeze Oxford
• Stonewall
• Webster

New Article - Use Promotional Products to communicate your marketing campaign message

Promotional Products are a valuable tool and can improve the performance of other marketing communications such as PR and Newspaper advertising, when combined to create an Integrated Marketing Campaign (IMC).

A well planned and strategised promotional products campaign will:

• Create Customer Loyalty & Goodwill
• Break through to your target market
• Seek maximum repetition of your marketing message
• Motivate end-user response and action

View the full article: Use Promotional Products to communication your marketing campaign message

New Article - Digital Printing Product Decoration Guide

We have just added a brand new article to our website! Check it out :

Product Decoration Guide: Digital Printing

Excerpt:

"This article will outline the digital printing decoration method and also discuss the various limitations there are in using this type of equipment, especially when it comes to fabric types, sizes and art work.

Direct to garment digital printing is a unique and innovative way of printing CMYK directly onto a garment without any set up costs. The result achieved is photographic quality at and extremely high resolution.

The preferred medium for print is 100% cotton, however there are some exceptions such as light coloured 100% cool dry type garments that take well to our inks, where as mixed media poly/cotton fabrics do not....."

Click here to view the full article

Promotional USB Flash Drives - customised with your printed logo!

Check out our latest promotion on custom printed USB Flash drives:

Promotional USB Flash Drives

USB Flash Drives have just about become the 'bread and butter' for any promotional merchandise range. Check out the fantastic pricing on our express USB Memory stick range.

View USB Promotion

Campaign Spotlight: Ferrero Nuttella free transfer tattoo giveaway

Campaign Spotlight: Mini 'tattoo' transfer giveaway with every bulk pack of Nutella tubs

What is it?
This product is a miniature transfer that when applied with pressure leaves a temporary image on your clothing.

Why I like this promotional products campaign:

• Instant reward for the purchaser (you didn't have to send away anything)
• Fairly unique - its not just a standard tattoo
• High involvement product. Kids will love it, and more than likely their parents will get involved to apply the transfer for them
• Cost effective with a very low unit cost
• Easily distributed inside Nutella bulk packs

Could they have done better?
Probably not. Ferrero know their market, and over the years have used some clever promotional products - one that springs to mind is the branding of glasses filled with Nutella instead of their standard Nutella jar.

Once you've run out of Nutella, you're left with a long-lasting, high usage promotional product! (And by the way, most places I've visited seem to have one of these in their kitchen cupboard!!)

BIC Ecolutions Promotion

BIC Ecolutions Promotion

The new BIC Ecolutions range of recycled environmentally sustainable pens are now on promotion! BIC Digitally Printed Pens, BIC Notebooks and select pens from the BIC Pens range are also featured in this promotion.

Download PDF

Promotion ends 31st May '08

Neoprene Hat - what the?

Anybody who can call themselves Australian will know what a stubby holder is. But... have you ever seen a neoprene (the material stubby holders are made from) hat before? Didn't think so! ;)

Winter Apparel Essentials Promotion - Embroidered Jackets, Beanies & Scarves

If you're organising an order for logo printed jackets for your 2008 winter uniform range, don't look any further than our current Winter Apparel promotion!

Winter Essentials Promotion

Colder weather is fast approaching! Order your range of essential winter jackets, scarves and beanies at a fantastic price available only while stocks last.

Promotion ends 30th June '08

Download PDF

Amazing! - University Logo Engraved into One Strand of Human Hair

A researcher has used a focus ion beam microsocope to carve his school's logo on a human hair! Now that is one insane promotional product! haha :)
read more | digg story

Crazy Car Message Sign

Being in the promotional products industry is fun - we get to see a lot of great new products, and a lot of not so great products. And sometimes, we're lucky, and we get e-mails from factories in China etc. with product ideas like this product... 'reinventing car to car driver expression'.

Next time don't beep, or yell, just select that emoticon that will really tell that driver how angry you are.....