Trick or Treat...

There was no tricks at the JEM Office today...only treats. We tricked or treated from desk to desk and filled up our tote bags with plenty of yummy lollies mmm...

National Bandanna Day

Today is National Bandanna Day, which is run by Canteen - the Australian Organisation for Young People Living with Cancer, who support young people (aged 12-24) living with cancer. This is another great event that features a promotional product, bandannas.

What is interesting about the National Bandanna Day campaign is that the bandanna artwork has actually been designed by urban clothing brand Industrie since 2005. The use of this co-branding makes the promotional product relevant to the people they are trying to target as well as fashion forward. There is nothing worse then a poorly designed promotional product that no-one wants to wear.

Whistling their way into the record books

In September the Asthma Foundation of Queensland whistled their way into the record books by "gathering the largest amount of simultaneous whistle blowers in one area". They hosted the world record challenge at Suncorp Stadium where participants had come to watch a Brisbane Broncos home game. Upon arrival everyone was given a whistle and at a certain point of the match everyone blew their whistles for ten seconds, became a part of history and raised awareness for the Asthma Foundation.



Using Promotional Products in a creative manner such as the example above can be an effective way of generating awareness for charities. Selling promotional items such as silicone wristbands, bandannas and whistles can be a great way to raise money for charities. Follow this link to our full range of Charity Promotional Products available.

Brrrr...it's cold in here

Today was the coldest October day in Sydney for 16 years! Not only did we have cold weather we also had strong winds, rain and even snow in some areas. Not your typical spring day in Sydney that's for sure .

Hopefully the weather improves and remains warm over the summer but if for some reason Sydney reverts back to winter we have some great Jackets & Jumpers, Scarves and Umbrellas you can brand with your company logo.

NASA turns to JEM for unmanned flight

Who does the NASA Jet Propulsion Laboratory in Pasadena, California turn to for innovative merchandise? Why JEM Promotional in Sydney, Australia of course.Sure they put man on the moon and have sent space craft into the outer reaches of the solar system, but the folk at NASA are smart enough to realise that when it comes to merchandise, it is best to leave it to the experts.The Spitzer Disks Conference in Pasadena California from the 26-30th of November is a meeting of the foremost experts in the world to look at current theories on the formation of new stars. NASA ordered Neoprene fliers from JEM because they were the perfect reminder of the event.

To learn more about the conference, please visit the website here

Metropolis Congress merchandise that really hit the mark

The Metropolis Congress is a conference for urban planners from around the globe to discus planning for the great cities of the world. If you are talking in terms of the aesthetics of modern cities and how to accommodate the practicalities of modern living – your message is great design that works for the people. And if your people are have urban planners and architects converging on Sydney to talk design, you merchandise should incorporate great design. Right?

JEM Promotional Products produced stylish black long sleeve tee-shirts with understated yet stylish print and over the shoulder bags with a difference. Our client is really happy with the way we met the brief for their campaign.

If you would like to find out more about the Metropolis conference, follow this link to their website

Christmas 2008 Corporate Gift Ideas #70 to #59

Christmas 2008 Corporate Gift Idea #59 – Engraved BBQ Set

Description:3pc forged stainless steel tools with solid rosewood handles, packed in quality aluminium case.

Branding: Laser Engraved

Christmas 2008 Corporate Gift Idea #60 – Bucket Hat

Description: Heavy brushed cotton bucket hat with coloured metal eyelets. Comes in sizes S/S, S/M and L/XL

Branding: Embroidery

Christmas 2008 Corporate Gift Idea #61 – Frequent Flyer Frisbee

Description: Frequent flyers are proudly Made in Australia. They can also be used as dog bowls, pot plant stands and barbecue plates. Choice of Transparent Red,Transparent Blue, Transparent Orange and Transparent Purple or Assorted.

Branding: Pad Print

Christmas 2008 Corporate Gift Idea #62 – Daytrekker Picnic Bag

Description: Carry case style, featuring a large capacity cooler section. Front compartment contains a four piece picnic setting including dinner plates, glasses,knives, forks, spoons, serviettes, cheeseboard, cheese knife, waiters tool and salt and pepper shakers. In polybag.

Branding: Screen Print

Christmas 2008 Corporate Gift Idea #63 – Picnic Rug in a Carry Bag

Description: Waterproof backing and easy storage makes this rug perfect for picnics.

Branding: Pad Print

Christmas 2008 Corporate Gift Idea #64 – Cups in a Can

Description: Great picnic item! Four cups in a can with a bottle opener underneath the lid.

Branding: Pad Print

Christmas 2008 Corporate Gift Idea #65 – Sports Set

Description: Complete outdoor sports set. Soccer Ball, Cricket Bat & Ball, Stumps, Frisbee. Packed in nylon bag with handles.

Branding: Screen Print

Christmas 2008 Corporate Gift Idea #66 – Kite

Description: Simple assemble, silver sleek aerodynamic kite in carry case with instructions.

Branding: Screen Print

Christmas 2008 Corporate Gift Idea #67 – Oxygen Drink Bottle

Description: Oxygen® is a stylish, funky bottle with incorporate indented pattern markings designed for a more comfortable grip, this Oxygen® is sure to take your breath away. With 800ml capacity, the Oxygen features a screw-on lid providing a larger opening

Branding: Pad Print

Christmas 2008 Corporate Gift Idea #68 – Family Sun Shelter

Description: This sun shelter is perfect for the family. Suitable for the beach, parks, picnics, poolside, over sand pits and wading pools. They are waterproof, Ultraviolet protection UPF 50+ and easy to assemble with a non-corrosive frame. Sand and storage pockets and pegs are included for extra stability

Branding: Screen Print

Christmas 2008 Corporate Gift Idea #69 – Summer Tote

Description: These summer totes come in pink, green and navy a large zipped compartment and styish design. These gorgeous summery totes also come with colour matching thongs. The ultimate accessories for hitting the beach this summer!

Branding: Screen Print

Christmas 2008 Corporate Gift Idea #70 – Beach Ball

Description: PVC six panel 16” beach ball. Choose from clear, single colours or combination of alternating coloured panels, air in balls wont release until valve is squeezed, includes hanger on valve to use with fishing line for point of sale displays.

Branding: Pad Printing

These products were featured in our Summer Promotional Products Promotion. For pricing details click here to download our Summer Promotional Products Catalogue.

Otherwise contact our sales team for a specialised quote.

Ph: 02 8205 1334 or E-mail: enquiries@jempp.com.au

to click here to request a quote

Designer Doggy…treating our pets like Royalty

According to the June 2008 Sensis Consumer Report the average Australia spends $100 to $499 on their pets with 22% spending $1000 or more each year!


When it comes time to purchase Christmas or Birthday gifts for our pets this is where pet owners like to spend big with 39% of pet owners purchasing a present for the occasion. 1 in 10 report they bought clothing or “bling” for their pets.


American Apparel have some very trendy Dog T-shirts that you can brand with your company logo and give as Christmas Staff gifts so that when your employees walk their dog around the neighboured, their branded Dog T-shirts will act as a walking advertisement for your company. Just think…Promotional Clothing for Pets could be the latest way to get your brand known.


Other interesting information from the report is that 54% of Australian households own a pet of some description, with 3 in 10 households owning multiple pets and Dogs being the most popular pet (7/10 pet owners).


Follow this link to see our full range or Pet Promotional Clothing & Products


Source: Sensis Consumer Report, June 2008

Featured Merchandise Range: The Funpack for Singapore's NDP 08

The theme for Singapores National Day Parade 2008 was 'Celebrating the Singapore Spirit'. This Year Singapore celebrated their 43rd year of independence with their annual parade. One of the highlights of Singapore's National Day Parade was their Funpacks. The way that the merchandise was integrated into the overall event made it a feature.

The Funpack designs were based on three main themes: Creativity, Inclusiveness and “Green”. Under the DesignSingapore-NDP 08 Studio, a design competition was opened to awards-wining young designers to come up with a design that is innovative and novel, yet useful. The selected design uses a recyclable material made from beverage cartons and vibrant artworks depicting the Singapore Spirit created by 11 students from the Very Special Arts (VSA) and the School of the Arts (SOTA) based on their personal experience and impressions under the guidance of 2005 Medallion winner Ms Chng Seok Tin and digital artist Mr. Tan Haur. The design for Perspectives was conceptualized by Terence Woon, 26, an industrial Designer with the Product Innovation & Development Programme at A*STAR SIMTech.

The process generated 10 unique Funpack designs and each pack contains 22 items including an AIR Glove, Cap, Flag with stand, Tattoo, Food & Drink items as well as publications. The AIR Glove is one of the interactive items found in this year’s Funpack. It is a light-emitting noisemaker in the shape of a hand. It bears a natural affinity to how people would naturally clap their hands and cheers with enthusiasm when celebrating. The AIR Glove was designed by 5 students from Temasek Polytechnic, Ngee Ann Polytechnic, Nanyang Polytechnic and National University of Singapore mentored by Philips Design to evoke the spontaneous, playful side of the audience during the parade.

Information sourced from Singapore Spirits Website. Follow this link to read more about Singapore's National Day Parade.

2008 Corporate Christmas Gifts #72 & #71

Christmas 2008 Corporate Gift Idea #71 – Striped Towel

Description: Summer is fast approaching and your clients are going to be hitting the beach! Take advantage of our towel promotion with some fantastic pricing on embroidered beach towels. Size 165cm L x 87.5cm W

Colours: Striped Navy/White, Red/White, Yellow/White

Branding: Embroidery

Christmas 2008 Corporate Gift Idea #72 – Terry Velour Towel

Description: Summer is fast approaching and your clients are going to be hitting the beach! Take advantage of our towel promotion with some fantastic pricing on embroidered beach towels

Colours: Black, Aqua, Forest Green, Lavender, Lime, Navy, Orange, Pink, Red, Royal, White, Yellow

Branding: Embroidery

These products were featured in our Summer Mega Beach Towels Promotion. For pricing details please go to our Promos page and click on Mega Beach Towel Sale.

Otherwise contact our sales team for a specialised quote.

Ph: 02 8205 1334 or E-mail: enquiries@jempp.com.au

to click here to request a quote

Christmas 2008 Corporate Gift Idea #77 to #73

Christmas 2008 Corporate Gift Idea #73 – PVC Wine Carry Bag

Description: This multi purpose PVC carry bag can be used in many ways and is supplied with a card holder for added presentation

Branding: Pad Printing

Christmas 2008 Corporate Gift Idea #74 – Bar Set

Description: Four piece leather bar set in bonded leather. Set includes: Waiters friend, outside collar, pourer and stopper

Branding: Pad Printing

Christmas 2008 Corporate Gift Idea #75 – Cheese Board

Description: Glass top three piece set. Timber base with metal badge. Packed in a two part gift box. Features timber drawer, fork, knife & cheese knife

Branding: Laser Engraving

Christmas 2008 Corporate Gift Idea #76 – Picnic Cooler

Description: This 30L fully heat sealed and insulated cooler is perfect for a day out, or to transport your hot and cold goodies. Supplied flat packed for easy transportation.

Branding: Screen-print

Christmas 2008 Corporate Gift Idea #77 – Bonded Leather Wine Carrier

Description: Beautifully designed two bottle leather wine carrier in bonded leather. Supplied in a two-part gift box. Features suede lining, metal clasps, removable carry holder and

Branding: Embossing

These products were featured in our Top 6 Christmas Gift Picks for 2008. For pricing details please go to our Promos page and click on Top 6 Christmas Gift Picks.

Otherwise contact our sales team for a specialised quote.

Ph: 02 8205 1334 or E-mail: enquiries@jempp.com.au

to click here to request a quote

Don't stinge out on the pens

Don't stinge out on the pens. JEM have plenty of affordable Pens in our range. Follow this link to our Pens & Pencils Promotional items page.

Countdown begins towards School Formals and Graduation Ceremonies

Today is the first day of exams for the Higher School Certificate and students across NSW will begin the 25 day countdown for when exams will be over and School Formals and Graduation Ceremonies will be at the top of the agenda.

After spending every weekday for the last 6 years with the same friends at the same school, it can be an emotional experience Graduating and making your way out into the World. Many schools use Formals and Graduations as an opportunity to give students a gift that will enable them to remember their time at the School.

Some great promotional items for School Formals and Graduations are branded Mugs and Glassware, Pen & Key Ring Sets, with personalised names engraved on the pen, Bookmarks and Diaries.

Christmas 2008 Corporate Gift Idea #83 to #78

Christmas 2008 Corporate Gift Idea #78 – Como Cheese Set

Description: Polished steel board with etched playing surface. Has a special scratch-resistant backing. The pieces have been diecast and chromed to give both high gloss and satin chrome appearance.

Branding: Laser Engraved

Christmas 2008 Corporate Gift Idea #79 – Digital Photo Frame

Description: With clock, alarm and calender. Backlit display can show a sequence of pictures or can freeze on one favourite. Holds approx 60 pictures.

Branding: Pad Print

Christmas 2008 Corporate Gift Idea #80 – Nappa Leather Travel Wallet

Description: Polished leather, beautifully styled wallet with fold away wrist strap. Zipper closure with provision for all your travel documents, credit cards and travelers cheques. Pen not included.

Branding: Leather stamped

Christmas 2008 Corporate Gift Idea #81 – Laptop Compendium

This laptop compendium is great for traveling executives as it can hold or your business needs in one case. Hopefully you won’t be doing too much traveling for work over Christmas but it is definitely something useful for next year.

Description: Nylon twill, padded main compartment with padded gusset for laptop, carry handle. Inside: A4 pad, slip pockets & thick elastic organiser. Slip pocket on rear. Adjustable, removable shoulder strap. Black metal fittings.

Branding: Embroidery

Christmas 2008 Corporate Gift Idea #82 – USB Phone Charger

This USB Phone Charger is great for traveling and even if your colleague does not have the same phone as you the charger features adaptors for a full range of phones so you never get caught out with a dead battery.

Description: The simplest way to recharge your phone. Supplied with adaptors for a range of Motorola, Nokia and Samsung phones. One charger for the whole family or office!

Branding: Pad Print

Christmas 2008 Corporate Gift Idea #83 – Picture Chocolates in Box

Who doesn’t like chocolate!

Description: 2 x Square Milk or Dark chocolate with edible image.

Branding: 4 colour process print – all edible

This product is featured in our Christmas Gift Items 08 Catalogue, so for pricing details please go to our Promos page and click on Christmas Corporate Gifts.

Otherwise contact our sales team for a specialised quote.

Ph: 02 8205 1334 or E-mail: enquiries@jempp.com.au

to click here to request a quote

Christmas 2008 Corporate Gift Ideas #88 to #84

Christmas 2008 Corporate Gift Idea #88 – Coffee Set

Why not make some traditional eggnog this Christmas and give it with this beautiful coffee set.

Description: Deluxe gift box including two ceramic mugs, leather look coasters and two metal spoons

Branding: Pad Print

Christmas 2008 Corporate Gift Idea #87 – 3 Sided Photo Frame

Showcase some family photos in this 3 sided Photo Frame that is sure to be the focus of your desk at work.

Description: Cyrstal cube with iron frame on three sides for inserting photos. Can also be used as a paperweight.

Branding: Pad Print

Christmas 2008 Corporate Gift Idea #86 – Wine Bottle Giftbox

Ditch the brown paper bag and present your bottle of wine in this beautiful giftbox with matching wine accessories.

Description: Finished in black leather-look material with white stitching. Includes waiters tool, foil cutter, bottle collar & wine pourer/stopper.

Branding: Pad Print

Christmas 2008 Corporate Gift Idea #85 – Water Fountain

A beautiful centre piece for any office this water fountain is not only visually appealing but the water sounds also have a calming effect.

Description: “Silver Balls” brings harmony to the home or office with the soothing sound of running water. Includes whisper quiet pump. SAA approved.

Branding: Pad Print

Christmas 2008 Corporate Gift Idea #84 – Timepro

Watch the countdown to the New Year with this nifty clock that projects the time.

Linked Product Image

Description: Desk alarm clock calender and thermometer with large wine dot display and red time projection given by a 90◦ rotating ball. ABS casing and black lacquer.

Branding: Pad Print

• 4 weeks lead time, not availble from 21/11/2008

These products all feature in our Christmas Gift Items 08 Catalogue, so for pricing details please go to our Promos page and click on Christmas Corporate Gifts.

Otherwise contact our sales team for a specialised quote.

Ph: 02 8205 1334 or E-mail: enquiries@jempp.com.au or click here to request a quote

Christmas 2008 Corporate Gift Idea #89 – Trend Bottle Cooler

Keep your drinks cool on those humid summer days with this trendy bottle cooler.

Description: 600D polyester with PVC backing, contrast panels, silver foil/clear PVC lining double zippered main compartment, removable, adjustable shoulder strap, mesh side pockets.

Branding: Embroidery

This product is featured in our Christmas Gift Items 08 Catalogue, so for pricing details please go to our Promos page and click on Christmas Corporate Gifts. Otherwise contact our sales team for a specialised quote. Ph: 02 8205 1334 or E-mail: enquiries@jempp.com.au to click here to request a quote

Christmas 2008 Corporate Gift Idea #90 – Bucket Christmas Toffees 190g

Worry about the diet next year and enjoy some toffee sweets this Christmas.

Description: 33 individual Christmas Toffees in a PVC bucket.

Branding: Printed Sticker

This product is featured in our Christmas Gift Items 08 Catalogue, so for pricing details please go to our Promos page and click on Christmas Corporate Gifts. Otherwise contact our sales team for a specialised quote. Ph: 02 8205 1334 or E-mail: enquiries@jempp.com.au to click here to request a quote

Christmas 2008 Corporate Gift Idea #91 – Pocket Business Card Holder

Christmas is a time for networking with plenty of events happening around this season; never be caught without your business cards by keeping them safely stored in this business card holder.

Description: Superbly styled metal and pearl nickel pocket business card holder with velvet pouch

Branding: Pad Print

This product is featured in our Christmas Gift Items 08 Catalogue, so for pricing details please go to our Promos page and click on Christmas Corporate Gifts. Otherwise contact our sales team for a specialised quote. Ph: 02 8205 1334 or E-mail: enquiries@jempp.com.au to click here to request a quote

Christmas 2008 Corporate Gift Idea #92 – CODE LED Keyring Torch

Don’t stumble over the rug on your way to place the Christmas presents under the tree, use this torch to light the way!

Description: Matt silver metal pocket torch with bright white LED light. In silver metal gift box with 3 button batteries.

Branding: Laser engraved

This product is featured in our Christmas Gift Items 08 Catalogue, so for pricing details please go to our Promos page and click on Christmas Corporate Gifts. Otherwise contact our sales team for a specialised quote. Ph: 02 8205 1334 or E-mail: enquiries@jempp.com.au to click here to request a quote

Stop the frizz with this hood on a lanyard

This product is described as a Multifunctional Lanyard with a hood that you can fold through the zipper when not in use so that it looks like, and can be used as a standard lanyard. It is made of 100% waterproof nylon and polyester. Unlike traditional lanyards there is a large area available for logo screen printing or heat-transferred printing on the hood.

I was trying to think who would actually need a product like this and maybe a market would exist if you targeted companies who sell hair-straightening products like GHD. They could do a promotion so when you buy your GHD hair straightener you can get a free hood on a lanyard that you can carry in your handbag always, just in case it starts to rain. After all, how many women do you see running down the street on a rainy day covering only their hair?

The other main market could be hair salons whose customers want to stop the rain from hitting their newly blow-dried or styled hair. Your client could get their hair done and then if there is a sprinkle of rain outside you can give them a branded hood on a lanyard they can wear to protect their hair. You could even print a quirky message like “At Salon X we protect our work from God’s wrath”. It would certainly get people talking about your salon. If this a bit too unusual perhaps a branded umbrella is more the way to go.

Our Top 6 Christmas Gift Picks

Christmas is the time of year to thank your staff for their hard work and your clients for their loyalty. We have put together a promotion with our Top 6 Corporate Christmas Gifts for 2008. The flyer is on our Promos page however you can click on this link to go straight to the Top 6 Christmas Gift Picks promotion page.

Organise your staff & client Christmas gifts early and beat the Christmas rush! See our Guide to Christmas Corporate Gifts for more gift ideas

Here comes the Bride...

Spring is the most popular time of year for Weddings. Don't be a Bridezilla and freak out when you leave organising your favours and bombonieres to the last minute. To help relieve some of the stress of organising a wedding we have put together a list suggested items in the form of an article. Follow this link to our article on Wedding Favours & Bombonieres.

We also have a Wedding Products Filter where you can see a full list or products suitable for Weddings.

You’ll never lose your keys in the ocean again...well maybe

While this key floater key-ring may sound practical I wonder whether anyone would ever use it. The idea is that you attach your key to it when you are at the beach or swimming pool and if it falls out of your pocket you should see it floating next to you. Too bad if you are a surfer and lose your key in the middle of the ocean...maybe we can send out the Lifesaver helicopter to scour the sea for your key; surely they will spot the orange floating keyring from the air.

While this may be a weird promotional item, it does not mean we don’t stock it. Click Here, for more product details on our neoprene floatation key holder.

The Power of Promotional Products

With Pink Ribbon Day coming up on Monday, the 27th of October it has got me thinking about the power of promotional products when it comes to fundraising for charities. If the right product is picked and marketed effectively, it has the ability to raise much needed funds for charities. The best example of this would have to be LIVESTRONG silicon wristbands sold by the Lance Armstrong Foundation.



In 2004 the LIVESTRONG wristband and Wear Yellow Live Strong campaign began and in 2005 the Lance Armstrong Foundation sold more than 55 million wristbands (www.livestrong.org.au). Imagine not only the amount of money the campaign raised but all the awareness it created about Cancer. With more awareness there is a greater chance of prevention and a cure being found; all this generated from a silicon wrist band.

For a full list of promotional products that would be suitable to sell as a charity fundraiser, Click Here.

Cute Halloween Promotional Product

This pencil with a witch head is a great idea for a Halloween Promotional Product. So this year, instead of filling the kids Halloween bags with chocolates and lollies when they come trick or treating on October 31st why not give them something non-fattening and useful as well.

For more details on Halloween, Click Here to go to our Events Calender.

Go, Go Gadget or Go, Go Promotional Product?

We laughed when a magnifying glass came flying out of Inspector Gadget's hat but are multi-function “gadget” products more practical than we think? Just look at our mobile phones, they have everything...Phone, Camera, MP3, GPS, Emails and the list goes on. What if we could create the ultimate pen with a pencil, high-lighter, laser pointer, note-taker, USB...you get my drift. Well this promotional product below looks like it could be on its way to the ultimate gadget pen.


The Mini Pen DVR Camera is a Multi-function USB Pen DVR Camera that you can wear in your shirt pocket for concealed recording. You know, just in case you need to do some under-cover work.

Features: AVI colour real-time video recording and voice recording with built-in rechargeable battery

Dimension: 150x150x15mm

Weight: 30g

If you are a bit of an amateur spy why not check out some of our Gadget/Gizmo style products by clicking here.

Forget Secret Santa and stop Recyclers in their tracks

With Christmas just around the corner, I am sure someone in your office has started to try round-up people for the Secret Santa. The poster gets put on the noticeboard with the only response being a groan from the employees; not everyone in the office is keen to be involved because of some bad experiences they have had in the past.

There are some people that stick to the rules, spend their 5 bucks and buy their colleague something meaningful and useful. Then there are those that go above and beyond and spend double or triple the set amount because they are generous and want to give something the person will actually like. And finally...there are the Recyclers.

Recyclers are those people who join the Secret Santa just so the boss doesn’t think they are not a team player for not getting involved; then they dig up an old Secret Santa present their partner was given last year and try to recycle it for their own Secret Santa. Imagine the joy on the receiver’s face when they open the gift to find some mouldy bath bombs. The 30 bucks that person spent on a coffee plunger for Bob from Sales is at least being well received. Tracy from Accounts doesn’t look too impressed with the eatable underwear she was given. Funny...Ray from I.T. thought she would think it a good joke. This is exactly the problem, not everyone shares the same humour and likes as you.

My recommendation...forget Secret Santa and invest your money in something everyone will actually appreciate. Why not get everyone to give $5 each and buy new coffee mugs with personalised names, filled with lollies. The great thing about having your own name on your mug is that it can’t be stolen...unless the thief has the same name as you! Using an idea like this means that way everyone gets the same gift and no-one gets upset at not getting as nice a present as someone else; everyone spends the same amount of money and gets something they will actually use.

Some other ideas could be stubby holders, travel mugs for those long train rides to work or photo frames so they can put photos of loved ones on their desk.To make things a bit more special HR could pick the present, arrange to have the presents gift-wrapped and use the staff social funds to have a BBQ where everyone can open their gifts.

Build it and they will come...or maybe not

I came across this weird promotional product today; it is called a Hover Clock. As its name suggests it is a clock that hovers above its base.

While this product is a novelty I wonder if the appeal would quickly wear off. If you were to give it to one of your customers I am sure they would find it interesting to start with but would probably end up getting rid of it one day when they want something more practical, maybe a clock that displays the date. I think the key with a product like this is to target it at someone who would be interested for long enough to make your promotion worthwhile; for example someone who works in the I.T. or Science industry would be best to target.

For a more practical option click here to see our Clocks & Calculators page.

Summer Promotion: Printed Beach Towels

Summer 2008 is fast approaching and your clients are going to be hitting the beach! Take advantage of our towel promotion with some fantastic pricing on embroidered beach towels

Download PDF Flyer

Beach Towels branded with your embroidered company logo

Christmas Corporate Gift Ideas 2008

Christmas is the time of year to thank your staff for their hard work and your clients for their loyalty. Here's a few gift ideas that we have selected from our range of corporate gifts. Organise your staff & client Christmas gifts early and beat the Christmas rush! See our Guide to Christmas Corporate Gifts for more gift ideas

Download our Christmas Corporate Gifts 2008 flyer

Contact our team now if you'd like to receive a quote:

JEM Promotional Products
Ph: +61 2 8205 1334
Fax: +61 2 8205 1335
E-mail: enquiries@jempp.com.au
Complete our online contact form

Don’t blame the tax man for being a Scrooge this Christmas

It’s the Staff Christmas Party and the boss gets up to say his customary ‘we have to work harder’ speech and explain why there are no presents for the staff again this year...”it’s because of that Fringe Benefit Tax thing”; well doesn’t the boss know that the Fringe Benefits tax law changed in 2007? Prior to 2007 businesses were only able to claim up to $100 per employee on Christmas Gifts; anything over that amount would be liable to pay Fringe Benefits Tax at a rate of 46.5 per cent. (Source: Spread the Christmas Cheer to Staff, The Daily Telegraph, Nov 19, 2007 http://www.news.com.au/couriermail/story/0,23739,22779146-37775,00.html)

In 2007 this law was modified to make it easier for employers to reward and thank their staff with a gift at Christmas time. Below is an excerpt from The Australian Taxation Office website outlining the current Fringe Benefits Tax law in regards to Christmas Gifts:

Gifts provided to employees at a Christmas party

The provision of a gift to an employee at Christmas time may be a minor benefit that is an exempt benefit where the value of the gift is less than $300.

Where a Christmas gift is provided to an employee at a Christmas party that is also provided by the employer, the benefits are associated benefits, but each benefit needs to be considered separately to determine if they are less than $300 in value. If both the Christmas party and the gift are less than $300 in value and the other conditions of a minor benefit are met, they will both be exempt benefits.

To read more about Fringe Benefits Tax on employee gifts follow this link to the relevant page on the Australian Taxation Office website: http://www.ato.gov.au/businesses/content.asp?doc=/Content/51481.htm&page=2&H2 . While the information provided is useful as background information you should always check with your accountant before making a decision as some businesses may not be exempt from the tax.

With this knowledge there is definitely no excuse this year to not buy Christmas Gifts for your employees and their partners. For some present ideas have a read through Our Guide to Christmas Gifts and browse through our 2008 Christmas Catalogue.

Getting more bang for your buck...the impact of the U.S. market turmoil

With Australia having such close ties to the U.S. market many businesses have gone into panic mode due to the financial crisis currently affecting the U.S. economy. Whenever something happens in the U.S. market people assume that it will have an impact on the Australian market as well. In order to protect themselves from any market changes that may occur businesses tend to go into fortress mode when all spending stops and they just hold the fort to see how everything pans out. If things do not go according to plan businesses move into phase two of the plan which involves cost cutting. The big boss sits in their office and scans through the books asking where can we say money and then finally the light-bulb moment comes...”I know, we can down-size the marketing department because it’s not like they do anything anyway”. It’s funny how it’s always to marketer who is first to go...it’s like we are a dispensable breed of business executives. Meanwhile you fire the marketing team, the enquiries stop and then what are you left with.

While there may be some merit in this strategy of cost-cutting what if we look at the other end of the spectrum which involves being proactive to counteract the negative effects of the market drop. Instead of cost cutting why not focus on getting more bang for your buck. Now’s your chance to look at our marketing budget and ensure that your money is being invested into advertising mediums that will give you the greatest return on investment.

TV, Radio and Newspaper advertising are quite expensive and tend to follow a mass-market approach which makes it hard to run a targeted campaign using them. Also, you have to think that once that newspaper is printed and read there will be another one to replace it the following day. No one wants to read yesterday’s news so there is very little chance of your advertisement getting repeat exposure with your potential customer.

Let’s compare these mediums to promotional products, one of the most powerful tools in direct marketing. Promotional products allow you to create a long-lasting, cost effective campaign with a good return on investment. Let’s take a mug for example...you give someone a mug and they generally keep it for years; it may even become their favourite mug that they will use every day. If you invest your money in purchasing a good quality mug for your customer that they decide to use daily think about the amount of brand exposure you will get over the life of the mug; the return just keeps on coming.

The key is to pick the right type of product that your customer will actually use, make sure you invest in a quality item that will last a number of years and work the product into your overall campaign.

Stubby Holders - custom printed with your company logo

Stubby Holders printed with your company logo are a very effective promotional giveaway. Not only can they be used as a promotional product for your business, but stubby holders are also very popular at weddings (something unique to Australian culture I'm sure!)

Check out some of the most popular promotional stubbie holders from our range below. All our stubby holders are able to be personalised with your printed design which can include a logo, photo, individual name and a marketing message.

• AB-C002Stubby Can Cooler With Base
• AB-C001Stubby Can Cooler Without Base
• AB-C008Stubby Deluxe Zip Up Wine Cooler

Contact our sales team for a specialised quote on personalised stubby holders

Ph: 02 8205 1334 or E-mail: enquiries@jempp.com.au

to click here to request a quote

Million Dollar Lunch

In 1999 a Mexican restaurant in San Francisco called Casa Sanchez put together a promotion that involved offering free lunches for a life-time to anyone that tattooed their logo, a sombrero-wearing mariachi boy sitting on a corn-cob permanently on any part of their body.

Their ambition was to generate customer loyalty and boy were they successful. They had 40 people get the tattoo and those same 40 people started coming in every single day for their free lunch.

The Sanchez family finally decided to do some calculations and worked out that based on 40 people with $8 of free meals per week, the marketing promotion could cost them $5.8 million in lost sales for the business over 50 years (the life of the people involved in the promotion).

My thoughts...Plan and budget before you do a promotion and next time buy temporary tattoos.