Clever Packaging

by Elyse on May 22, 2009

One of our clients recently forwarded an email through to us with these clever Advertising ideas. I am not sure where they are all from so sorry for not giving a shout out.

Clever use of handle

Clever use of handle

clever-advertising-retail-bag

clever-marketing-campaign-plastic-bag

clever-packaging-retail-bag

I think the key to why these bags are interesting is not only becuase they use creative imagery but also because all of the images link in with the product being advertised. Therefore, it is not enough to put a woman in underwear on the side of your bag and hope it generates sales for your brand, while people may talk about the bag they saw it will be difficult for them to remember the brand it is associated with if they don’t relate.

JEM Promotional Products are able to supply all sorts of packaging including plastic and cardboard bags. To enquire please contact us on (02) 8205 1334 or enquiries@jempp.com.au

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