Is Valentine’s Day just for Lovers?

by Maria on February 7, 2012

Valentine’s Day has traditionally been a day for lovers to exchange greeting cards, roses (especially red roses) jewellery as well as a wide range range of gifts. A declaration of love on this day is often seen as an incredibly romantic gesture so many will pluck up the courage and let their feelings known.

Chocolates for Valentines Day

Chocolates for Valentines Day

Valentine’s Day may have initially been a day for lovers but now it is an industry in itself. In the corporate world  and in particular for marketers, it can be seen as an opportunity to capitalize on this popular day by using Gift With Purchase (GWP) marketing techniques in the hope that it will appeal to the romantic side in all of us. Opportunistic you might say and the answer would have to simply  be”Yes”. It makes perfect sense to use this day to advertise and promote your company’s products or services.

Moet Champagne GWP Items for Valentines Day

Moet Champagne GWP Items for Valentine's Day

Preparations are right now in full swing at venues that will transform them into a lovers paradise for the big day. Hotels, Restaurants, Clubs are doing their best to promote their particular special experience on Valentine’s Day so competition can be fierce.

In the promotional products industry we are busy working on many of our clients Valentine’s Day requirements which can be quite varied. We can be asked to quote on unusual promotional items that are unique to the event or simple products that are to be used possibly in a different way. It is really all about the creativity of the marketer as far as the possibilities go so why not engage with your target market on Valentine’s day and bring a smile to their faces on the most romantic day of the year.

Picnics on Valentines Day

Picnics on Valentines Day

Take a moment to browse through our Valentine’s Day range and make sure your company does not miss out on a great promotional opportunity. All our products can be branded with your company’s logo and artwork so your brand will be exposed on this popular day and potentially have maximum impact on your target market.

Please contact the team at JEM Promotional Products on (02)82051334 or enquiries@jempp.com.au for more information on our Valentine’s Day items or any of the many promotional products in our range.

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