Our Favourite Items from the London Olympics Merchandise

by Maria on March 9, 2012

As you can imagine working in the promotional products industry means that we pay close attention to popular large merchandise programs from around the world. We figured that there probably isn’t any larger programs than the 2012 London Olympics so we have been paying that particular merchandise program some extra attention.

The team at JEM Promotional Products decided to take some time to select our favourite merchandise items that we agree are pretty good and we think we are probably pretty hard markers!

The choices were varied and reflected our own particular interests so there was no clear stand out merchandise product that we all thought was a “must have” as a keepsake for the 2012 London Olympics. Maybe that is the only criticism that we can think of but overall the standard was very high.

I guess we all can’t help but compare it to Sydney’s 2000 Olympics which will be embed in our memories for the rest of our lives as the new millennium was celebrated.

Sydney 2000 Olympics

Sydney 2000 Olympics

We all still remember the interactive part the some of the merchandise items played in the opening ceromony as well as the very Aussie feel to some of the merchandise which ranged from fly swatters through to torches and glow sticks.

Sydney 2000 Olympics

Sydney 2000 Olympics

The Sydney 2000 licensing programme generated nearly US$500 million in retail sales of Olympic merchandise,
becoming a retail phenomenon by the time of the Games and one of the most powerful brands in the Australian marketplace.

One of the most popular merchandise items for the Sydney 2000 Olympics was the Olympic pin. Enough Sydney 2000 Olympic pins were sold in Australia to provide every household in Australia with a collection of eight pins. We wonder what the favourites for the London Olympics will turn out to be?

Source: Sydney 2000 Olympic Licensing Overview

So here are some of our favourite merchandise products from the London 2012 Olympics:

London 2012 Olympics Pins

London 2012 Olympics Pins

London 2012 Paralympic Games commemorative teddy bear

London 2012 Paralympic Games commemorative teddy bear

London 2012 Football Souveniers

London 2012 Football Souvenirs

London 2012 Mascots

London 2012 Mascots

London 2012 Olympics Online Merchandise Shop

Please contact the team at JEM Promotional products on (02)82051334 or rnquiries@jempp.com.au for more information on creating custom made merchandise items or any product from our wide range of promotional items.

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