The Story of a Promo Shirt and a $100,000 Prize!

by Maria on January 9, 2014

So the humble Promo T-Shirt has just got quite a lot of exposure on Australian and New Zealand TV’s not because of a new fashion statement but as being part of a winning promotional marketing strategy. So in a nutshell the promotion involved purchasing a bright orange, Tui Beer Cricket T-Shirt and then catching the ball, one handed – if possible!

We, at JEM, can’t help but sit up and take notice when our closest neighbours come up with some interesting ways to engage a niche market and achieve this much international exposure. The $100,000 prize money was well spent if the brand is now a household name.

Tui Beer Promotion

Tui Beer Promotion

So the challenge to most marketers is to utilise a promotional product such as a T-Shirt within a creative promotional strategy that aims to engage the public to actively seek to be part of the promotion. The result may very well be that the brand exposure gained more than pays for the investment in the purchase of the promotional item and any prizes offered attached to the promotion.

Hanes Mens Organic T

Hanes Mens Organic T

Please don’t hesitate to contact the team at JEM Promotional Products on (02082051334 or enquiries@jempp.com.au for more information on our Promotional T-Shirts or any merchandise item in our range so your brand can share in similar exposure.

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