Targeting Niche Markets Through Sponsorships

by Maria on February 14, 2014

The marketing dollar has always had to be very well spent, to ensure value for money, but more so  in today’s challenging economic times. Seeing measurable results is the most important factor so the marketing investment has to be well thought through.

A good way to ensure the right people are seeing a logo is to sponsor a local charity, sports club or school. This type of marketing  is directly benefiting the people who you may want to do business with or even with other sponsors so that is always a good place to be coming from as far as promoting a brand or service.

Charity Golf days are a fantastic way to associate a logo with a good cause so there will be many benefits that can be derived from the initiative. The Golf Day Sponsorship can provide many benefits such as networking opportunities and of course lots of brand exposure within a target market. Promotional items can provide many opportunities to promote a brand especially signage on the course and items used at each hole. Golf Umbrellas are a fantastic promotional item with any branding being highly visible by player and spectators and occasionally on TV should the camera be in the right place at the right time. That sort of exposure is immeasurable with many impressions seen by the widest audience possible if the Golf Day is picked up by the local media.

Golf Umbrellas

Golf Umbrellas

Local Sports Clubs are always in need of sponsors so that is another fantastic way to promote a brand or company. The fact that numbers of players may be competing whilst wearing jerseys branded with a sponsor’s logo creates more than just the normal advertising opportunity. The player can in fact be seen to personally be promoting the brand so that can be very successful from a promotional marketing point of view.

Soccer Shirts

Soccer Shirts

Please contact the team at JEM Promotional Products for more information on how to organise branded promotional items to be used as part of a sponsorship package.

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