The Benefits of Buying as a Group for Franchise Operators

by Maria on March 26, 2014

Franchise operators have within their group the ability to maximise their buying power through bulk orders, which can greatly benefit each individual operator. Economies of scale are often difficult to achieve because of the minimum requirements, which very often are much larger than an individual operator would be able to achieve. However, when the group buys as one through the Franchise’s head office then many benefits are achieved. Prices are greatly reduced because of the group’s buying power so that is an enormous benefit to each operator.

Another benefit is the standardisation of the brand and the group’s image by ensuring all logos and artwork stay within branding guidelines.

Franchises are in a unique situation when it comes to creating a merchandise program; most individual stores have a different owner each with their own opinion on how the business should be run. One of the biggest challenges with franchises is ensuring that franchise owners adhere to the guidelines set by Head Office so that there is consistency across all the stores. If you take a fast food chain for example the menu is always consistent because customers expect to find the same range available at all the stores.

The same philosophy should also be implemented when it comes to creating the Uniform and Merchandise range for the franchise; each store should be expected to have the same uniform and promotional items available. The easiest way to achieve this is with a set merchandise program and an online store which the uniforms, merchandise and promotional items can be purchased through. JEM Promotional Products can offer an online store where the whole range of merchandise and promotional marketing products for in-store promotions can be sold to individual franchise owners across the country. We also handle the distribution so that Head Office have one less thing to worry about and there is consistency across all mediums.

Please contact the team at JEM Promotional Products on (02)82051334 or  for more information on the benefits of buying as a group and the potential of utilising one of our online store which greatly improves the buying power as well as the standardisation of a brand across a serious of products and uniforms.

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