New Article Online: Promotional Products are the best source of Marketing Support for Franchises

JEM Promotional Products have added yet another article to their Resources library. The topic of this article is how Promotional Products are the best source of Marketing Support for Franchises. Below is an excerpt from the article, to read the full article please go to our articles page.

There are many challenges faced when part of a Franchise. Each franchise location is owned by a different individual with set ideas on how things should be done, in particular with Marketing & Advertising. Due to the nature of franchises there are guidelines set by the Franchisor restricts individual franchisees from advertising so as to protect the brand, therefore the process of Marketing Support can become quite complicated.


If the Franchise has locations all over Australia each area will have a different set of demographics and so it is difficult to find a form of Marketing Support that will benefit each Franchisee equally. Take newspaper advertising for example, if the Franchisor puts an advertisement in the Sydney Morning Herald how will it help franchisees located in Western Australia? Even if the franchisor made a further attempt to be fair by advertising in each local newspaper for the region the franchise is located in each newspaper has different circulation and readership levels so some areas will still benefit more than others.


Branded Promotional Products are the only form of Marketing Support that supports everyone equally. Many Franchises run in-store promotions where...

Follow this link to read the full article on our website.

If you own a franchise chain you may also be interested in reading about our Online Merchandise Management Systems for Franchises.

Franchises are in a unique situation when it comes to creating a merchandise program; most individual stores have a different owner each with their own opinion on how the business should be run. One of the biggest challenges with franchises is ensuring that franchise owners adhere to the guidelines set by Head Office so that there is consistency across all the stores. If you take a fast food chain for example the menu is always consistent because customers expect to find the same range available at all the stores. The same should be applied to your merchandise range.

Custom Made Keyring Post #1

In my view custom key rings are the ultimate Promotional Marketing idea. They are inexpensive to produce, can be made in a range of shapes and materials and they are fun!!! Promotional Merchandise should be fun and it should promote your brand while being great value for money.

People have keys for their cars, homes, offices. Keyrings are important in people's lives and they see your brand every time they use their keys.

So every day here at JEM promotional I extol, recommend, suggest custom keyrings as an great idea for almost every clent big and small. So much so my colleagues are sick of hearing about it. So I will be telling the blog sphere instead. Or as well as. Please feel free to comment, encourage or otherwise in my lonely quest to bring the humble promotional custom made keyring to where it should be at the the very apex of western society!

But where to start? How do we embark on our journey? Why with the most recent custom keyring order we have placed. The Campbletown Catholic Club, could have had their logo printed or engraved on a boring old square keyring. But no. In their wisdom, they elected a custom made ring that followed the contours of their crown logo. Simple. Elegant. Effective.

From one single blog great things have begun!!!

Please feel free to look at our Custom Keyring web page here

Or email an enquiry for custom made keyrings. Send email now

Unusual Inventions

Unusual Inventions That Make Life Easier... Or Not

#15 Wheel Moving Bench





Whether you want to sit on the sun or in the shade, near the river or under the tree... now you have your movable bench, to sit wherever you like.

Unusual Inventions

Unusual Inventions That Make Life Easier... Or Not

#13 Travelling T-Shirt



If you are traveling a lot and don't always know the language of thecountry you are visiting, then this T-shirt is for you. It has a phrasebook printed on it so just point a finger at the pictogram you need andthen point it twice at the question mark, which means, "Where is it?"and in no time you have found what you were looking for... or not.

Unusual Inventions

Unusual Inventions That Make Life Easier... Or Not

#12 Infant Pillow





The Zaky is an ergonomic infant pillow designed by a mom to mimic thesize, weight, touch, and feel of her hand and forearm to help her babywith comfort, support, protection, and development. The Zaky can helpcalm your baby and help your baby sleep better through the night.

Unusual Inventions

Unusual Inventions That Make Life Easier... Or Not

#11 Illuminating Car Slippers

Do you get up at night to drink water, go to the toilet...Do you wishyou could see in the dark? Remarkably bright LED lights are triggered byyour footsteps and light up the floor 30 feet in front of you;ultra-soft plush style are extra comfortable and cozy warm.

Unusual Inventions

Unusual Inventions That Make Life Easier... Or Not

#10 Toilet Seat Lifter

'Who left the Toilet Seat up?' The PeaceMaker will end the battle of thetoilet seat. Merely step on the pedal to activate the lifting mechanism.When finished, remove your foot from the pedal and the seat gently comesto a rest where it started.

Unusual Inventions

Unusual Inventions That Make Life Easier... Or Not

#9 Laser Scissors

Cutting a straight line has never been easier. Just aimthe pin-point laser and follow the line. The scissor blades arestainless steel and cut very clean with a micro serrated edge.

Unusual Inventions

Unusual Inventions That Make Life Easier... Or Not

#8 Day Clock

What day is today? You don't know? Then you need a DayClock. It'suniquely designed to keep track of weekly events like your golf day,card night, movie night, and so much more. It's ideal for vacations andcruises when it's easy to lose track of the day.

Unusual Inventions

Unusual Inventions That Make Life Easier... Or Not

#7 Giant Remote


Never lose your remote again!With giant buttons, this extra-large remote is easy to use andimpossible to lose. It's a 6-in-1 remote so you can use it to controlyour TV, VCR, DVD player, satellite, cable and auxiliary A/V device. Iteven features glow-in-the-dark buttons, so you can easily find theremote in the dark.

Unusual Inventions

Unusual Inventions That Make Life Easier... Or Not

#6 Butter Cutter

One Click Butter Cutter controls your portion as an important part ofstaying healthy. This ingenious butter cutter delivers one standard patwith each click of the handle.

Unusual Inventions

Unusual Inventions That Make Life Easier... Or Not

#5 Transparent Toaster

You love toast, but you always burn it? Than, this invention us for you.This transparent toaster allows you to see the bread while it istoasting so you just have to take it out when the colour is right. Thisidea is based on a transparent heating glass technology.

Unusual Inventions

Unusual Inventions That Make Life Easier... Or Not

#4 Penguin Tea Timer

Making tea, though easy to do, is also time consuming. Once you pour thehot water into the cup, you must patiently hover over it, waiting forthe tea to steep. Well, the Penguin Tea Timer happily does the waitingfor you.Place your tea cup under the beak and set it to the desired time. As youturn the timer dial, the beak lowers the tea into the hot water. Whentime is up, a bell sounds and the penguin automatically lifts his beak,removing the tea bag from the water.

Unusual Inventions

Unusual Inventions That Make Life Easier... Or Not

#3 Lock-Cup

Lock Cup - Anti-Theft Coffee Cup. Are you tired of others stealing yourcoffee cup? Well now there's a solution. The Lock - Cup has a hole whichprevents most people from using it. Only the owner of the cup can usehis/hers shaped key to close the hole.

Unusual Inventions

Unusual Inventions That Make Life Easier... Or Not

#2 Banana Guard

Are you fed up with bringing bananas to work or school only to find them bruised and squashed? Banana Guard allows you to safely transport and storage individual bananas letting you enjoy perfect bananas anytime, anywhere.

Unusual Inventions

Unusual Inventions That Make Life Easier... Or Not

#1 Cookie Cup

Smart cup in which you can put 2-3 of your favourite cookies.
You don't need extra plates.
It's made for right handed and left handed people

A new meaning to Innovative Promotional Products?

Well here at JEM Promotional Products we are all about Innovative Promotional Products so much so that its actually our slogan!
However I do have to admit I do not think that we are as innovative as some companies in Japan, I was forwarded this email by a friend and just had to share it, not only are some of these products unique and bizarre some I cant see any purpose, but perhaps you should be the judge...
Baby Mop

Now this is putting a new meaning to child labor...

Do you think you have to dump the outfit in a bucket of water to get the full effect from this outfit? I hope not... poor kid











Umbrella Shoes

I LOVE and Adore shoes, my friends always tell me I could open up a shoe warehouse with the amount I have.

But I don't think umbrellas for shoes is really necessary, sure its protecting the rain from falling on to the front of the shoe, but what about the back of the shoes or the water splashing up when you walk?
To be honest I think I would rather wear gumboots than be seen out with these on my feet :oS

Umbrella - Improved??

This umbrella makes a little more sense then the umbrella shoes, and possibly one of the more practical products that was in the email, the concept seems to make sense to me.
There is no point in an umbrella when there is a wind and its blowing the rain on an angle and its only covering a small area above your head. With this umbrella it seems that all angles are covered. But i guess it still wouldn't save you from the splash back of puddles when you are walking.













Train Helmet - Sleeping Aid

Now this is just bizarre...
Cant say I have ever really fallen asleep on the train before, so perhaps I am not one to judge the usefulness of this product. All I know is that if I spent all morning doing my hair I wouldn't want to ruin it by putting on a helmet. I don't think there is anything worse then turning up to a meeting with hat hair.













Train Stand - Sleeping Aid

I really didn't know that falling asleep on the train was such a common thing, or perhaps I haven't been paying much attention?

So what happens if you started to lean backwards instead of forwards? That could hurt.

And really since when is standing when sleeping comfortable or even possible, especially on a moving train?
I have troubles standing still when awake on a train and that's whilst holding on to the poles provided for stability












Sleep Comforter

I have heard of kids having a security blanket that they carry around with them and take to bed, that makes them feel safe and comfortable.
But a fake half torso?

I guess it could make you feel less lonely at night?

What if you had a partner though, do you think that they would be offended that you would rather snuggle with your fake person pillow rather then them? I know i would be.

Butter Stick

Butter in a glue like tube... odd.
I wonder if it would spread easily?

Do you think kids would get confused and fail their assignments because they tried to stick it together with butter?

Or that they could get a rude awakening for breakfast when their parents realise that they have used the glue stick instead of the butter stick to butter their mornings toast.

Be an ideal size for camping, there's a pro for you, if your the camping type that is.







Chopsticks - with a difference

I find it hard to use chops sticks as it is.. now they are adding new fang dangle objects to them.
They look rather heavy, not only do you have the weight of your food hanging off a tiny stick but also a battery powered fan hanging off the end of it, guess it would give your fingers a work out.

But really what's so hard on blowing on your food to cool it down?
Are we really getting that lazy?




Cold Toilet Paper

Ahh...Where do I start?
Who would be caught dead wearing this!?!

You look and feel awful when you have the flu so why make it any worse for yourself? let alone making it far more obvious than it needs to be.

Now I know that Japan is said to be the country high up in technology, inventions and what not, but have they not heard or seen the small travel pack tissues?
Perhaps we should export some over there ASAP!

Can you imagine a whole city walking around with these on their heads this winter?

Freakishly weird...

Here comes the Bride...

Spring is the most popular time of year for Weddings. Don't be a Bridezilla and freak out when you leave organising your favours and bombonieres to the last minute. To help relieve some of the stress of organising a wedding we have put together a list suggested items in the form of an article. Follow this link to our article on Wedding Favours & Bombonieres.

We also have a Wedding Products Filter where you can see a full list or products suitable for Weddings.